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Masai stories

Tanja Marjatta Juhl

May 2021

Senior Print Designer at Masai

Tanja is one of the creative women who help create the styles that go into the collection. Prints have always featured strongly in Masai’s DNA, and we take pride in creating beautiful, vibrant, artistic prints that are always unique to us. Tanja works artistically and with many different tools to create prints that develop the concept of a collection beautifully, underlining the ideas and sources of inspiration the designs are based on.

“Often, the print process begins with the design team shaping the general theme of an idea, and I start to draw out some elements from that. Are the design ideas based on inspiration from India, for example, or Japan? Or are we right here in Copenhagen, where Masai has its roots? I look at other factors and sources of inspiration available to us to influence the collection. I always see something I can use – a texture, for example. And now it’s so much a part of my consciousness that I just know what something can be used for, or how to translate inspiration into prints. It can be very abstract, or very specifically about which brush to use to create a special expression, so I actually have a complete toolbox with me every day as I go to work. It’s fun and delightful to be allowed to look at the world and peek into the different styles that exist, at home and abroad, as well as past and present.”
Tanja Marjatta Juhl - Senior Print Designer
Masai stories

Masai stories are portraits of women's lives, presented through thoughts and reflections from a group of dedicated and passionate women. The stories reflect on diversity, openness, courage and, not least, the freedom to be and want to be yourself. Through meetings these women, who all inspired us with their life choices and creativity, we wanted to create a special insight into women's lives. Our stories portray the strength and beauty that emerges when your life passions are allowed to blossom, and when you choose to listen to yourself and pursue your dreams.

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Elisabeth Nielsen

Den dansk/ukrainske pianisten Elisabeth Nielsen begynte sin musikalske reise og ble fascinert av piano da hun var 5 år gammel. For henne er musikken et språk som får energi i møtet med publikum.

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Cristina Santos

Hos oss i MASAI er det viktig å ha langvarige relasjoner med de menneskene som er en del av prosessen som skaper klærne våre. En nøkkelperson i denne prosessen er Cristina Santos, som har jobbet med Masai og produksjon av våre jerseyplagg i over 23 år.


Anna Normann

Anna Norrman is actually Swedish, but loves Denmark and the Danes so much that she decided to set up a boutique B&B deep in the Danish countryside, a place where imperfections are celebrated and where the Danish obsession with the colour white is truly challenged.

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