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Our fabrics

Responsible wool

Responsible wool guarantees animal welfare and promotes environmental care on the farms, as well as a progressive and more sustainable use of the land.

Since 2022 you can find Masai styles certified to the Responsible Wool Standard (RWS). The responsible wool certification ensures to the highest possible extent that the wool does not come from animals in a supply chain that have been subjected to any unnecessary harm.

Styles in responsible wool


The goals of the RWS are to protect the sheep that supply the wool and the land on which they graze. Responsible means that animal welfare is always considered and respected; it also means environmental care on the farms and a progressive, more sustainable use of the land. The animals are guaranteed a healthy life and provided with their essential freedoms, including the freedom to express their normal behaviour, freedom from hunger, thirst, fear and distress, and freedom from pain or discomfort.

The RWS is an independent, voluntary program ensuring that the wool we use comes from certified responsible farms, and that it is properly handled and identified through the entire production process. It provides a universal reference tool for us and the suppliers we work with, committing everyone involved in the making of our products to the same high standards. Ultimately, it allows customers to be confident that what they buy is made in a truly responsible way.